Aagon takes off with a new brand identity

The UEM expert strengthens its brand profile: rebranding focuses on IT heroes, clarity and substance

The new brand identity is not a cosmetic redesign, but part of a strategic development. After more than 30 years on the market, the previous image of the Soest-based UEM expert no longer fully reflected the realignment of the company, product and claim. With the rebranding, Aagon is preparing itself for changing market requirements and increasing competition.

"We have developed significantly in terms of technology and organization. Our brand identity no longer reflected this sufficiently," says Jürgen Vogler, Managing Director of Aagon. "With the rebranding, we are making it clearer what we stand for and who we develop our software for."

Clearly defined attitude and identity

At the heart of the new brand identity is the claim "Every feature has a reason".

It is based on four pairs of values: reliable & down-to-earth, honest & supportive, individual & well thought-out and personal & uncomplicated. They describe how Aagon works - as a reliable partner at eye level.

"In a market that is becoming increasingly fast-moving and in which products seem more and more interchangeable, a strong brand provides orientation and creates trust. It is a decisive factor for differentiation and sustainable growth," says Henning Schlieper, Head of Marketing at Aagon. "That's why we consistently think about brand and performance marketing together and have further developed our brand presence in a targeted manner - as a clear basis for our growth targets."

The vision and mission are equally clear: Aagon empowers people to design secure IT for tomorrow from anywhere and develops solutions that noticeably simplify IT management and IT security.

IT heroes deliberately at the heart of the brand

With the rebranding, Aagon is deliberately focusing on more emotionality in a traditionally rational industry. The focus is on the IT managers who keep systems running - the IT heroes, often invisible but critical to the company's success. "IT doesn't work automatically," explains Vogler. "We develop our software for the people who think ahead, take responsibility and prevent problems before they arise. This is precisely where ACMP significantly reduces the workload of IT managers: quietly, reliably and without unnecessary complexity."

Uniform brand architecture and modern design

An important part of the rebranding is the new brand architecture. The Aagon umbrella brand clearly stands above the product portfolio, and ACMP is clearly recognizable as a product of the brand. Revised logos and a consistent brand system ensure recognizability and orientation.

The new corporate design translates the brand strategy into a modern, minimalist design with clear typography, a structured color scheme and an independent visual language. Illustrative elements, such as the "Aagonaut", stand for progress, vision and the aspiration to always be one step ahead.

Reliability remains - clarity is added

Despite its new look, the Soest-based software company remains true to its basic principles: software "Made in Germany", personal support and solutions that arise from real needs.

About Aagon

Aagon GmbH was founded in 1992 and is based in Soest in North Rhine-Westphalia. Today, the company employs around 130 people and supports more than 2,800 customers and partners from over 20 industries throughout the D-A-CH region. Aagon has been developing and marketing the unified enpoint management solution ACMP for over 30 years. The modular software covers inventory, license management, software distribution, patch management, vulnerability management, asset management, defender management and helpdesk, among other things. ACMP supports IT departments in automating routine tasks and saving costs in the long term. Further information is available at www.aagon.com