The recipe for success for the significant increase in sales of over ten percent to 15.7 million euros Compared to the previous year, Sascha Häckel and Wilko Frenzel see the main improvement in their corporate strategy: aagon has set itself the goal of helping its customers to increase their efficiency using existing resources. The two new modules in particular paid off in 2022 acmp Bitlocker and Defender Management "Over 90 percent of our customers have Microsoft on-board resources in their corporate IT. With our solutions, they can manage and optimize them much better," explains Sascha Häckel.

Significant expansion of cooperation with specialist retailers planned

As competent partners, specialist dealers and system houses have also always been an important success factor for aagon. They offer customers complementary and valuable services. This is a concept that is to be further expanded in the future - and significantly so: aagon has set itself the goal of increasing the share of the partner business within the next few years from ten to 40 to 50 percent. "We want to achieve this with a revised partner agreement including an optimized marketing fund as well as additional staff responsible for partner support, an online learning portal and numerous joint customer campaigns," explains Wilko Frenzel.

Greatest strengths: Distinct customer proximity and qualified service

In general, the Soest-based software company attaches great importance to consistently high product and service quality as well as the continuous, targeted expansion of its portfolio: "Our maxim is and remains to develop solutions that solve our customers' day-to-day challenges, make their work easier and ensure stable, efficient corporate IT," says Sascha Häckel. aagon's strength is its proximity to customers, whose feedback is always incorporated into product development. "In this context, the further development of our support department is also particularly important to us," adds Sascha Häckel. "Because we don't just want to win customers, we also want to keep them. It is therefore important to us to offer the highest level of qualified service at all times - even after the purchase of our products, of course."

High customer satisfaction is reflected in the renewal rate

The fact that aagon is successful with its software is impressively demonstrated by the high level of customer satisfaction. In recent years, more than 99 percent of customers have extended their aagon licenses. It is therefore no surprise that the software company is one of the market leaders in the field of client management and client automation for SMEs. With the acmp suite - complete Made in Germany - and the broad portfolio of high-performance modules, every customer receives individual support.