Sascha Kaiser is a perfect fit for the diverse tasks that aagon has set itself for its future sales strategy. Kaiser comes from DMS provider Easy Software and was previously sales manager at consulting company MTD. He already learned about solution sales in his previous professional position at Systec GmbH. He therefore brings with him many years of sales and management expertise and is an expert in the strategic development and expansion of channel sales departments. In his new position as Team Lead Channel Sales, Kaiser reports to Thomas Reisinger, Head of Sales at aagon.

"With Sascha Kaiser, we will achieve our goal of increasing indirect sales from around ten percent in 2021 to around 40 percent by 2026," says a delighted Thomas Reisinger about the new addition. "In addition to expanding the team over the past few years, we have also created a learning platform and a comprehensive partner portal. All of this will help us to achieve the targeted growth and grow together with our partners."

Learning platform and partner portal provide even more transparency and expertise

The Newly created learning platform enables the technicians of aagon partners to complete the courses offered on the use of aagon solutions at any time and achieve the desired certification. Another important measure to expand the channel is the partner portal, which will go live in a few weeks. It offers partners even more transparency about the solutions as well as comprehensive know-how about the aagon tools and also opens up new sales opportunities for partners.

A further milestone on the growth path of the Soest-based client management expert aagon is the New aesb solution (aagon Enterprise System Bus), which was introduced this year and is the second product line - alongside the well-known acmp Suite - will be positioned. "With the expansion of our product portfolio, we are giving our partners an excellent opportunity to offer their customers Additional services ", explains Thomas Reisinger. "As we see a lot of potential in the new solution, we are also happy to welcome new partners who want to take advantage of these opportunities together with us."

And the aagon team has already implemented another optimization measure for the channel: The contracts underwent a complete overhaul and were combined. The partner contract (sales agreement) now contains the requirements and conditions of the MSP (Managed Service Provider) contract. In addition, the marketing budget (WKZ) has been expanded and marketing support has been simplified.